The ECAL Manual of Style offers an insightful exploration into the pedagogical approaches of ECAL, one of the world’s leading art and design institutions. This volume delves into the school’s unique teaching methods, emphasizing the cultivation of individual creativity while fostering business acumen among students. 
Through a curated selection of student projects, faculty insights, and alumni experiences, the book poses the pivotal question: “How should design be taught today?” It serves as both a retrospective of ECAL’s innovative curriculum and a forward-thinking guide for educators, students, and design enthusiasts aiming to understand and implement effective design education strategies. 
Richly illustrated with 300 images, this hardcover edition not only showcases the school’s commitment to excellence but also stands as a testament to the evolving landscape of design education.